An Important Investment
Founded in 1860, Simpson College in Indianola, Iowa, has a long history of academic and athletic excellence. As an NCAA Division III school, Director of Athletics Marty Bell knows that creating a standout experience is critical for recruiting students.
“Athletics can be a real point of distinction to get a student to invest in this college versus that college,” Bell says. “Video boards and the content you can put on those…and the game day atmosphere you can create – that’s everything.”
To improve this experience, Simpson College chose to invest in a state-of-the-art digital scoreboard, knowing it would make a lasting impact on recruits, fans, and the broader community.
“Video boards and the content you can put on those...and the game day atmosphere you can create - that's everything.”
A Powerful Impact
The new digital scoreboard has made a large difference in Simpson College’s game day experience and their ability to generate additional revenue. “We’ve probably doubled our revenue intake just in the short time I’ve been here because of that board,” said Bell.
But it’s not just about the financial impact. The scoreboard has completely transformed the atmosphere at athletic events, bringing a new level of excitement and engagement to fans. It’s also a powerful symbol of the college’s commitment to excellence, something that resonates with recruits, donors, and alumni alike. When alumni return to campus, they can see for themselves how Simpson College is continuing to grow and thrive.
There’s power in partnership. Is your school next?
Want more content like this?
Read our blog about what made Quincy Notre Dame High School choose Digital Scoreboards for cutting-edge video displays.